Marketing That Resonates

 
 
 

Jodie Spears

Founder/CEO

Jodie has worked in communications since her first job in radio at 18; she read news headlines on the local AM station right after Swap Shop. (Small town radio, got to love it!)

Today, Jodie uses her enthusiasm for communication to help clients tell their brand story in an integrated way that resonates with their target audiences. She does this across paid, owned, social and earned media channels.

FUN Facts

  • The name Living Pink represents Jodie’s status as a Stage IV breast cancer survivor/thriver

  • While interning at MTV, she met two of the three members of Tony! Toni! Toné! Turns out none of them are actually named Tony, Toni or Toné.

  • Jodie loves reading cozy mysteries. “I like my amateur sleuths to solve crimes AND own a charming bed and breakfast in Maine.”

 

Glenn Buercklin

CO-FOUNDER/Director of Content Development

Where does one go after winning the coveted “Best Actor” award in his senior high school presentation of the off-off-off-off Broadway classic Desperate Ambrose?

For Living Pink’s Glenn Buercklin, the answer was clear: communicating.

With four decades of communication experience in his wheelhouse, Glenn handles content development for Living Pink. Whether it’s turning a client’s positioning line into a real-life contest at a pro baseball game, producing social media videos or editing a monthly magazine for a lifestyle brand, Glenn creates ways for brands to connect with their customers and prospects.

FUN FACtS:

  • Curates a vinyl LP collection of some 1,200 titles

  • Possesses a third degree brown belt in judo

  • Can recite the first twenty elements in the periodic table from memory. (This is a huge hit with the pocket protector crowd.)

 

Strategic Partner

Katie Cooper // Lemon Life

Katie likes to make things look pretty. She has been working professionally as a graphic artist & art director since 2005. With a background ranging from visual merchandising to publishing, she now owns a business – Lemon Life Design – specializing in brand development & design where she, as her own boss, makes the things pretty.  

Fun Facts:

  • Plays a mean game of tennis

  • Studied abroad in Florence, Italy

  • Might be the biggest NPR fan (nerd) we’ve ever met