Case Study:
Colonial Wines & Spirits

Living Pink Communications engineered a soup-to-nuts brand reboot, re-launching the retailer's paid, owned, social and earned media. We’ve rebuilt the web and social properties; brought in new partners (and their customers) to expand tasting bar events; converted the newsletter into a full color lifestyle magazine; changed the logo and leveraged print and broadcast media to make the Colonial brand resonate.

Resonate with Customers

Colonial sells more than spirits; it sells celebrations. To reflect this concept, we created a monthly magazine called Celebrate More. The magazine includes cocktail recipes, product picks, event promotions, party planning tips, food pairing ideas and more. Customers use this with the store’s website, weekly eBlast newsletter and social media pages to up their celebration game.

Surprise and Delight

Events are a great way to bring in new customers and to keep regulars coming back again and again. Living Pink expands Colonial’s usual Tasting Bar offerings to include Wine and Chocolate Pairing and Strawberries & Champagne events. We connect them with local groups to create the annual Girl Scout Cookies and Wine Pairing event and an event with the Junior League of Little Rock promoting their cookbooks. We also help ensure a strong turnout for celebrity guests, like singer John Rich; Tim Smith of the Discovery Channel series Moonshiners; and Eric “Senior” Soluri and Gregg “Goat” Cook of the Destination America Network series Full Throttle Saloon.

Tout Your Expertise

Recent changes in the local adult beverage landscape have put Colonial in direct competition with national chain retailers. Living Pink is helping counter that by making sure customers know they’ll have a superior shopping experience to that of a grocery or box store. Experts on staff help customers create a signature cocktail for upcoming special parties and get-togethers, discover a new craft beer or select a wine that pairs perfectly with pasta primavera. To showcase this extensive knowledge base, we routinely schedule TV interviews, secure feature stories and submit columns to area media to further develop Colonial’s thought leadership.