One of the trickiest aspects of modern business is managing a social media presence. A customer-facing business, like retail or food service, can expect scores (sometimes hundreds) of posts, shares and comments each day. The rise of self publishing via the Internet has made warriors of us all.
In the online realm, opinions are stated as facts and trolls seem to be everywhere. Yet, into this semi-toxic environment your business must wade, since the hazards are worth engaging customers and prospects.