All in Credibility

Pitching Pet Peeves: Learn What NOT To Do

Pitching Pet Peeves: Learn What NOT To Do

Jodie Spears
Earned Media, Credibility, Creativity

Reporters, editors and producers are busy people.  Full schedules and even fuller inboxes make it very hard to get their attention (One of my media contacts told me she gets 100 press releases every day….EVERY DAY!) You’ve got to be strategic.

When pitching a story to a media contact, you want him/her to be madly in love with your idea; not just mad.  But when you do things like include attachments, neglect to do your research or ignore deadlines…you might as well send the email directly into the trash yourself and skip the middleman.

Do I Belong Here?

Do I Belong Here?

Jodie Spears
Consistency, Credibility, Marketing

A few years ago I was meeting a magazine editor at a neighborhood coffee shop that I had never visited before.  While sipping a beverage awaiting my appointment, I took a mental note of the “feel” of this newly discovered coffee house.  Or, more specifically, I made a note of how it made ME feel.  And, as you’ll see from the actual Facebook post I wrote at the time, I didn’t quite feel at ease.

Social Studies: Customer Service in the Online World

Social Studies: Customer Service in the Online World

Glenn Buercklin
, Credibility, Consistency

One of the trickiest aspects of modern business is managing a social media presence. A customer-facing business, like retail or food service, can expect scores (sometimes hundreds) of posts, shares and comments each day. The rise of self publishing via the Internet has made warriors of us all.

In the online realm, opinions are stated as facts and trolls seem to be everywhere. Yet, into this semi-toxic environment your business must wade, since the hazards are worth engaging customers and prospects.

Rethink Your Press Release

Rethink Your Press Release

Jodie Spears
Earned Media, Creativity, Credibility

For many, the first thing that comes to mind when you talk about media relations is the PRESS RELEASE.  But a press release is a tool – a good and useful tool, but still just a tool – not a strategy.  That’s not to say that releases are unnecessary. They are great for making new hire announcements, providing important information on your company’s online newsroom or including in a press kit.