For many, the first thing that comes to mind when you talk about media relations is the PRESS RELEASE. But a press release is a tool – a good and useful tool, but still just a tool – not a strategy. That’s not to say that releases are unnecessary. They are great for making new hire announcements, providing important information on your company’s online newsroom or including in a press kit.
LPC excels at thought leadership, content creation and brand communications.