“This is a tasty project,” Living Pink Vice President Glenn Buercklin said between bites, adding, “Yummmm, yum yummy.”
LPC excels at thought leadership, content creation and brand communications.
All in Creativity
Pitching Pet Peeves: Learn What NOT To Do
Reporters, editors and producers are busy people. Full schedules and even fuller inboxes make it very hard to get their attention (One of my media contacts told me she gets 100 press releases every day….EVERY DAY!) You’ve got to be strategic.
When pitching a story to a media contact, you want him/her to be madly in love with your idea; not just mad. But when you do things like include attachments, neglect to do your research or ignore deadlines…you might as well send the email directly into the trash yourself and skip the middleman.
Living Pink At Work: Crushing the Gluten Monster
We love working with our clients, and we especially love it when our clients can do something extra for their customers.
Rethink Your Press Release
For many, the first thing that comes to mind when you talk about media relations is the PRESS RELEASE. But a press release is a tool – a good and useful tool, but still just a tool – not a strategy. That’s not to say that releases are unnecessary. They are great for making new hire announcements, providing important information on your company’s online newsroom or including in a press kit.
Visceral Branding: Capitol Records, The Beatles and Resonance
I am a fan of the Beatles. Their music reeled me in from the moment I first heard one of their songs coming out of my parents’ clock radio. I Want To Hold Your Hand, maybe…or A Hard Day’s Night. The song title is hazy, but the feeling was—and is—razor sharp.
One thing that always stood out about Beatles records was the label on them.