“This is a tasty project,” Living Pink Vice President Glenn Buercklin said between bites, adding, “Yummmm, yum yummy.”
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All in Marketing
Living Pink At Work: Crushing the Gluten Monster
We love working with our clients, and we especially love it when our clients can do something extra for their customers.
Do I Belong Here?
A few years ago I was meeting a magazine editor at a neighborhood coffee shop that I had never visited before. While sipping a beverage awaiting my appointment, I took a mental note of the “feel” of this newly discovered coffee house. Or, more specifically, I made a note of how it made ME feel. And, as you’ll see from the actual Facebook post I wrote at the time, I didn’t quite feel at ease.
Visceral Branding: Capitol Records, The Beatles and Resonance
I am a fan of the Beatles. Their music reeled me in from the moment I first heard one of their songs coming out of my parents’ clock radio. I Want To Hold Your Hand, maybe…or A Hard Day’s Night. The song title is hazy, but the feeling was—and is—razor sharp.
One thing that always stood out about Beatles records was the label on them.
Navigating the Marketing Maze
As a kid I loved activity books and puzzles. But there was one particular brain game that I struggled with. The dreaded maze. “Help the mouse get to the cheese.” “Pirate Jack has lost his treasure. Can you help him get to it?” Oh, the pressure!!
And I would always, always do the mazes in pencil for fear that I would head down the wrong path and my mistake would be forever immortalized in unforgiving red crayon. Yes, I was a very dramatic child. Why do you ask?
Make It Newsworthy: Tips for Pitching the Media
Do you have some amazing news to share about your business or organization? Before you “alert the media” with a standard press release, let’s look at ways you could drill down to find a stronger story angle that could help you get better, more impactful media coverage that will resonate with your audience.