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Navigating the Marketing Maze

As a kid I loved activity books and puzzles.  But there was one particular brain game that I struggled with.  The dreaded maze.  “Help the mouse get to the cheese.”  “Pirate Jack has lost his treasure. Can you help him get to it?”  Oh, the pressure!!

And I would always, always do the mazes in pencil for fear that I would head down the wrong path and my mistake would be forever immortalized in unforgiving red crayon.  Yes, I was a very dramatic child. Why do you ask?