All in Earned Media

Rethink Your Press Release

For many, the first thing that comes to mind when you talk about media relations is the PRESS RELEASE.  But a press release is a tool – a good and useful tool, but still just a tool – not a strategy.  That’s not to say that releases are unnecessary. They are great for making new hire announcements, providing important information on your company’s online newsroom or including in a press kit.