All tagged Branding

Do I Belong Here?

A few years ago I was meeting a magazine editor at a neighborhood coffee shop that I had never visited before.  While sipping a beverage awaiting my appointment, I took a mental note of the “feel” of this newly discovered coffee house.  Or, more specifically, I made a note of how it made ME feel.  And, as you’ll see from the actual Facebook post I wrote at the time, I didn’t quite feel at ease.