LPC excels at thought leadership, content creation and brand communications.
All tagged media relations
We had an amazing time handling local media relations for the Women2Women Conversations Tour. The Tour, which travels across the country connecting women with inspiring leaders, made a stop in Little Rock earlier this month.
Reporters, editors and producers are busy people. Full schedules and even fuller inboxes make it very hard to get their attention (One of my media contacts told me she gets 100 press releases every day….EVERY DAY!) You’ve got to be strategic.
When pitching a story to a media contact, you want him/her to be madly in love with your idea; not just mad. But when you do things like include attachments, neglect to do your research or ignore deadlines…you might as well send the email directly into the trash yourself and skip the middleman.
A friend who worked in television for many years was interviewing a guest for his station’s morning newscast. The interview began with the host doing the standard “softball” intro.
For many, the first thing that comes to mind when you talk about media relations is the PRESS RELEASE. But a press release is a tool – a good and useful tool, but still just a tool – not a strategy. That’s not to say that releases are unnecessary. They are great for making new hire announcements, providing important information on your company’s online newsroom or including in a press kit.
Do you have some amazing news to share about your business or organization? Before you “alert the media” with a standard press release, let’s look at ways you could drill down to find a stronger story angle that could help you get better, more impactful media coverage that will resonate with your audience.
