All tagged media relations
A friend who worked in television for many years was interviewing a guest for his station’s morning newscast. The interview began with the host doing the standard “softball” intro.
For many, the first thing that comes to mind when you talk about media relations is the PRESS RELEASE. But a press release is a tool – a good and useful tool, but still just a tool – not a strategy. That’s not to say that releases are unnecessary. They are great for making new hire announcements, providing important information on your company’s online newsroom or including in a press kit.
Do you have some amazing news to share about your business or organization? Before you “alert the media” with a standard press release, let’s look at ways you could drill down to find a stronger story angle that could help you get better, more impactful media coverage that will resonate with your audience.