Rethink Your Press Release

For many, the first thing that comes to mind when you talk about media relations is the PRESS RELEASE.  But a press release is a tool – a good and useful tool, but still just a tool – not a strategy.  That’s not to say that releases are unnecessary. They are great for making new hire announcements, providing important information on your company’s online newsroom or including in a press kit.

Navigating the Marketing Maze

As a kid I loved activity books and puzzles.  But there was one particular brain game that I struggled with.  The dreaded maze.  “Help the mouse get to the cheese.”  “Pirate Jack has lost his treasure. Can you help him get to it?”  Oh, the pressure!!

And I would always, always do the mazes in pencil for fear that I would head down the wrong path and my mistake would be forever immortalized in unforgiving red crayon.  Yes, I was a very dramatic child. Why do you ask?